← All articles
BLOG

Renewal lead time: why reminders should start early

· Updated · 3 min read

Lead time is the gap between the day you start a renewal and the day the license expires. Get it right and renewals are routine. Get it wrong — or ignore it — and every renewal becomes a rush.

The expiration date tells you when it’s too late. The date that’s useful is the one before it: the last day you can start and still finish comfortably.

What uses up the time

  • Gathering what the renewal asks for, such as a current insurance certificate or proof of any required training.
  • Waiting on other people: an insurer, an accountant, the license holder themselves.
  • Paying fees and filing the application.
  • The issuing authority’s own processing time.
  • Ordinary busy weeks, when paperwork is the first thing to slide.

How to choose a lead time

Start from the last renewal of the same license. What did it ask for, and how long did it take from start to finish? Add a buffer for the things you can’t control, and more for anything that depends on someone outside the business.

Requirements differ by license and by the authority that issues it, and they change. Check what yours asks for each time, rather than assuming it’s the same as last time.

NASCLA: state contractor licensing agencies

A worked example

Here is how the sum might look for one license. The numbers are made up to show the method; they aren’t a guide to any real license or state.

  • Finding out what this renewal asks for: 1 week.
  • Getting a new insurance certificate and any training proof: 2 weeks.
  • Filling in and filing the application: 1 week.
  • Your estimate of processing time, from last time: 3 weeks.
  • A buffer for a busy month or a rejected form: 2 weeks.
  • Total: 9 weeks, so in this example you’d set a lead time of about 63 days.

One lead time per license

A simple registration may need a couple of weeks. A license that needs documents from several people may need a few months. Setting the lead time per license means each reminder schedule matches the work that renewal actually takes.

Insurance and bonds need the same thinking. Your agent may need time to quote and issue a new certificate, and anyone who relies on your certificate may want the new one before the old one ends.

Signs your lead time is too short

  • You’ve paid to speed up a renewal, or chased someone for a document at the last minute.
  • The first reminder that gets attention is the one close to the deadline.
  • A renewed document arrives after the old one has expired.
  • One person has to drop other work every time a renewal comes around.

Review it after each renewal

Each renewal gives you a better number than the last. When one finishes, note how long it really took and adjust the lead time for next time. If it finished with weeks to spare, you may be able to shorten it. If it was tight, lengthen it now, while you remember why.

How ContractorLicenseAlert uses it

In ContractorLicenseAlert you set how many days before expiration you need to start. That date — not the expiration — is what every reminder counts down to: 90, 60, 30, 14, 7 and 1 days before it by default, then on the day and 3, 7 and 14 days after. You can change either list for your whole workspace, or for one license.

How the reminder schedule works

How to keep track of every expiration date

More on renewals

Put your next renewal on the radar.

Try everything free for 7 days. No card needed.

Then $39 a month, or $390 a year. Cancel whenever.